My name is Gina Smith
I’m a freelance copywriter, editor and proofreader in Brisbane, Australia. I’m a wordsmith and content writer who’s spent more than 30 years helping creative agencies, businesses, and governments to find the words they need.
Don’t know what to say or how to say it? Want to get noticed and have your voice heard? Is quality something that’s important to you? I write copy that connects you to your customers and adds value to your marketing and your business.
What to expect
Quick quotes and fair prices
Great ideas and strong copy
On-time delivery, always
Two revision rounds as standard
Copywriting that helps you hit your targets
I know what to say and how to say it, ensuring your message cuts through.
Editing that elevates your writing
I step up the quality, avoiding problems for you and
difficulties for your readers.
Proofreading that avoids errors
I have the fresh perspective you need when your team
is too close to the content.
About me
I established The Word Shop in 1990 after graduating with a Bachelor of Business Communication, Advertising from QUT. During the next 16 years, I stepped into full-time copywriting roles in the Brisbane ad agency scene, worked as a radio copywriter and later in a range of government marketing and communication roles. My love of writing meant in my spare time I took on freelance copywriting, editing and proofreading projects. I also wrote and had a children’s story published.
In 2006, I set everything else aside and freelancing and The Word Shop became my number one! That’s how it’s been ever since.
Ready to get started?
Get in touch
Let’s talk about your project and confirm things like deadlines and whether it's copywriting, editing or proofreading that you need. I'll send you a quote, and with your approval the work for me begins.
I'll find the words you need
Compelling creative ideas and strong copy to support them, that's what I'll deliver. Or if it's an editing or proofreading project, I'll lift the quality standards. Oh, and your deadline won't just be noted, it will be met!
Achieve your goals
Watch your sales grow, welcome new customers, lead behaviour change — achieve what you want to achieve and then relax knowing your job is done.
Your versatile
freelance copywriter
I’ve worked with advertising and digital agencies, writing content for a broad range of clients. I’ve also worked for small to medium businesses, big corporations, and all levels of government. Some of my clients include Beefy’s, Tradelink, Cerebos, Suncorp, Affinity Education Group, Wesley Mission, Western Sydney University, and the Department of Education.
Lately, I’ve written about pies, mining equipment, retirement living, medical services, plumbing supplies, luxury property developments, hotels, electricians, food manufacturers, travel, education, banking, investing, shipping, pregnancy, and bowel cancer.
Whatever the subject of your brief, I’m confident | can write about it too.
