I bring fresh, creative ideas to the table and help you achieve your objectives.
I see problems you won’t see because you’re too close to your work.
Little details are important to me; I check that everything is right.
I have the experience to get your message through.

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Call NowIcon Arroa07 3356 7182

Don’t know what to say? Or how say it?
Want to get noticed? Make a bigger impact? Have your voice heard?
Is quality something that’s important to you?
You need The Word Shop.

The Word Shop is a freelance copywriting business that’s operated by me – Gina Smith. I write advertising copy, web content and corporate documents that help businesses, brands, government agencies, charities and large corporations to maximise the effectiveness of their communications.

I also edit and proofread other people’s words and, in doing so, help them to achieve beyond expectations.

It’s something I’ve been doing for 27 years.

I find the right words when you can’t.

Witty brochure headlines. Sharp advertising body copy. Search engine optimised web content. Entertaining radio ads. Clear and concise reports. I can find the words you need, right when you need them.

  • I write content for marketing brochures, flyers, magazines, letters and newsletters, as well as press ads and press releases, radio and television ads, posters and billboards.
  • I write digital content, such as websites, banner ads, electronic direct mail, blog and social media posts.
  • I also write corporate content, including company profiles, annual reports, award entries, expressions of interest, guidelines and handbooks.

My copywriting contributes to your success.

I successfully write to reach an audience because I take the time to understand them. I know how much information to share and how much to hold back. I can simplify your complex messages and make them meaningful and motivating.

Everything is written with your objectives in mind.

I add value at the beginning, in the middle and at the end of a production process. My copy and ideas can take the lead and shape a creative concept. I can also write to suit an established layout or meet a strict word count. I can match a tone of voice and corporate style guide, or help to establish new rules and personalities.

I can also meet a deadline.

My editing and proofreading helps to make you look polished and professional.

I edit and proofread to perfect what you and others have written. I help you to produce communications that are written in plain-English with correct spelling, punctuation, grammar and structure, and comply with any corporate style guides.

I help to protect your reputation and build credibility.

I solve problems.

When you don’t have the time or the people with the right talent, I can help. Chances are, I’ve already solved a similar problem for someone just like you. You can read more about me and view some examples of my work in my portfolio.

Working with me is easy. Contact me and let’s get things started.

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Portfolio

portfolio-image-Inchcolm

The New Inchcolm Hotel & Suites
Website Copywriting

portfolio-image-Mirvac

Mirvac
Brochure Copywriting

portfolio-image-ACTForKids

ACT For Kids
Direct Mail Copywriting

portfolio-image-NTI

NTI Limited
Case Study Copywriting

portfolio-image-DavidHart

David Hart Galleries
Editing

portfolio-image-QLD-Govtt

Queensland Government
Proofreading

View All

Don’t know what to say? Or how say it?
Want to get noticed? Make a bigger impact? Have your voice heard?
Is quality something that’s important to you?
You need The Word Shop.

The Word Shop is a freelance copywriting business that’s operated by me – Gina Smith. I write advertising copy, web content and corporate documents that help businesses, brands, government agencies, charities and large corporations to maximise the effectiveness of their communications.

I also edit and proofread other people’s words and, in doing so, help them to achieve beyond expectations.

It’s something I’ve been doing for 25 years.

I find the right words when you can’t.

Witty brochure headlines. Sharp advertising body copy. Search engine optimised web content. Entertaining radio ads. Clear and concise reports. I can find the words you need, right when you need them.

  • I write content for marketing brochures, flyers, magazines, letters and newsletters, as well as press ads and press releases, radio and television ads, posters and billboards.
  • I write digital content, such as websites, banner ads, electronic direct mail, blog and social media posts.
  • I also write corporate content, including company profiles, annual reports, award entries, expressions of interest, guidelines and handbooks.

My copywriting contributes to your success.

I successfully write to reach an audience because I take the time to understand them.I know how much information to share and how much to hold back. I can simplify your complex messages and make them meaningful and motivating.

Everything is written with your objectives in mind.

I add value at the beginning, in the middle and at the end of a production process. My copy and ideas can take the lead and shape a creative concept. I can also write to suit an established layout or meet a strict word count. I can match a tone-of-voice and corporate style guide, or help to establish new rules and personalities.

I can also meet a deadline.

My editing and proofreading helps to make you look polished and professional.

I edit and proofread to perfect what you and others have written. I help you to produce communications that are written in plain-English with correct spelling, punctuation, grammar and structure, and comply with any corporate style guides.

I help to protect your reputation and build credibility.

I solve problems.

When you don’t have the time or the people with the right talent, I can help. Chances are, I’ve already solved a similar problem for someone just like you. You can read more about me and view some examples of my work in my portfolio.

Working with me is easy. Contact me and let’s get things started.