writer
I bring fresh, creative ideas to the table and help you achieve your objectives.
editor
I see problems you won't see because you're too close to your work.
proofreader
Little details are important to me; I check that everything is right.
why use gina
I have the experience to get your message through.

Portfolio

Writing, editing and proofreading PORTFOLIO

During my 21 years as a freelance writer, freelance editor and freelance proofreader, I have worked on some amazing projects with some equally-amazing people.

In some cases I worked for the business or government client listed here on my folio pages, and in others I worked for the agency that managed that client’s creative requirements. In all cases, I crafted WORDS THAT WORK.

Please don’t assume that I haven’t met the needs of someone in your industry just because an example doesn’t appear here. I have many more examples on file and would be pleased to provide these on request – simply contact me and ask.

Brochures

Including sales brochures, postcards, company profiles and personnel profiles
01_brochure_SSI 01_brochure_DavidHart
First Commercial Realty:
copywriting
 Spatial Sciences Institute:
copywriting		 David Hart:
editing
 
NTI Ltd:
copywriting
 Mirvac:
copywriting
 Mitchell Brandtman:
copywriting
AND FOR… Ausenco Services, AMP Capital Investors, Amcor RAW, Wesley Mission, Laubman & Pank, Water Store, KMW Accountants, KMW Wealth, GovtGrants, DIY Super, Aussie Auto Dent Repair, First Commercial Realty, Chandler McLeod, 3cubed Pty Ltd, First 5 Minutes Pty Ltd, National Seniors Travel, Jacques, Out of the Box Developments, Raine & Horne Commercial Stafford, Career Hub, TMM Group, Space Property Agents, Surf Life Saving, Oley Media Group, Roca Constructions, Budget Eyewear, Colliers PRD, Peddle Thorpe Architects, Major Drilling, Surecom, NTI Limited, Dimensions Property Group, Tradelink, Wonderest, Hotel Conrad Jupiters Casino, Castlemaine Perkins, Mitchell Brandtman, Wardy IT Solutions

Websites

Including standard web pages, SEO copy and web banners
02_website_Hiflow 02_website_GlobalPension 02_website_Signman
Hiflow Industries:
web content writing		 Global Pension Transfers:
web content writing		 Signman Says:
web content writing
AND FOR… Dimensions Property Group, Ricky England Photography, Ray White New Projects Bulimba, TMM Group, Spearhead Group, Jocumsen Property Management, KMW Accountants, GovtGrants, DIY Super, Newcastle Hats, 3cubed Pty Ltd, Graystone Gallery, Polished Property Styling, iiSolutions, Chemical King, Land Solution Australia, Crafers Engineering, Queensland Thermo King, Seymour Group, Auto Extras, Henderson Nicholls & Associates, L&D Earthmoving, Timmers Construction, Nielsen Properties, Yella Terra, Winning Media, Surecom, Klinge Constructions, Global Cranes, Morayfield Shopping Centre, Career Hub, Blueline Fabrications, Globalheadtech, My Local Bookkeeper, Australian Fine Foods, National Seniors Australia, NTI Limited

Corporate documents

Including reports; strategies; handbooks; toolkits; manuals, guides and procedures; and EOI and tender responses
03_corporatedoc_SmartWorkPlace 03_corporatedoc_DraftCleanStrategy 03_corporatedoc_VarsityStationVillage
Queensland Government: proofreading Brisbane City Council:
editing		 Queensland Government
editing
AND FOR… Queensland Health; Department of Education and Training; Arts Queensland; Department of Employment, Economic Development and Innovation; Department of Transport and Main Roads; Humes (Holcim) Pty Ltd; KMW Accountants; Santos Ltd, Wintergarden Queen Street Mall

Letters and emails
04_letters_NationalSeniors 04_letters_Frontlines 04_letters_CameronBird
National Seniors Australia: copywriting Wesley Mission, Sydney:
writing		 The Cameron Bird Group: copywriting
AND FOR… Petersen Levy & Associates, Oley Media Group, Ideal Introductions, First Commercial Realty, The Cameron Bird Group, TMM Group, APS Asia-Pacific, Medical Benefits Fund (MBF), Elmore Music, Ausenco Services

Newsletters

Including staff newsletters and customer newsletters
05_newsletters_KMW 05_newsletters_ForestLake
KMW Accountants:
writing		 Forest Lake Shopping Centre: writing
AND FOR… Cerebos, Major Drilling, de Groots, Hornibrook Buslines, Alzheimer’s Association, Active Cost Management, Air Design, A1 Exhaust Group, Transport Industry Superannuation Fund, Capitalcorp, Toowoomba Kmart Plaza, Wegner Financial Services, Suncorp

Print advertisements

Including recruitment advertisements, posters and billboards
06_ad_Ospray 06_ad_NMI
Ospray:
copywriting		 Global Business Group:
copywriting
AND FOR… Newcastle Hats, Serco Sodexho (recruitment), Bandag Manufacturing, Telstra (recruitment), South Bank Parklands, Comalco (recruitment), KAB Seating, McDonalds Restaurants (recruitment), Pradella Constructions, BHP Billiton (recruitment), Petersen Levy & Associates, Wallace Bishop (recruitment), Leisure Marine, Blue Care (recruitment), Global Pension Transfers, RE/Max Real Estate, Global Business Group, Surf Life Saving, Ideal Introductions, Albatross Bay Resort – Bauxite Bill’s, First Commercial Realty

Letterbox leaflets

Including flyers, catalogues and magazines
07_leaflet_MargateVillage 07_leaflet_StaffordCityShopping
Margate Village:
copywriting		 Stafford City Shopping Centre: copywriting
AND FOR… Pacific Fair Shopping Centre, Indooroopilly Shopping Centre, Mt Ommaney Shopping Centre, Forest Lake Village Shopping Centre, Peninsula Fair Shopping Centre, Aspley Hypermarket, Calibre Real Estate

Case studies and testimonials
08_casestudies_NTI 08_casestudies_SmorgonSteel2
NTI Ltd:
writing		 Smorgon Steel:
writing
AND FOR… Calibre Real Estate, KMW Accountants, Isoflex Technologies

Annual reports
09_annualreport_EOQ
Energy and Water Ombudsman Queensland: proofreading
AND FOR… Queensland Health, Energy + Water Ombudsman Queensland, Training and Employment Recognition Council, Local Government Association of Queensland

Scripts

Including television, radio and DVD
09_scripts_BCC
Brisbane City Council:
scriptwriting
AND FOR… Royal Brunei (radio), Centenary Classic Mercedes-Benz (radio), Centro Armidale NSW (radio), RE/Max (radio), South Bank Parklands (radio), Hope Island Resort (radio), Queensland Motor Auctions (radio), Pacific Fair Shopping Centre (radio), Mrs Crocket’s Kitchen (television), MSAA Mowers (television), Bryan Byrt Ford (television), Brisbane City Council (DVD), Global Pension Transfers (DVD), Australian Fine Foods (on hold message), Zaxis (dvd)

Editorial

Including media statements, advertorial, tweets and blogs

Award entries

Educational resources
FOR… Queensland Health, Century 21 City Northside, Wardy IT, Isoflex Technologies, Forest Lake Village Shopping Centre, KMW Accountants, Emro, Appetto Creative Agency, Centro Armidale NSW, Peninsula Fair Shopping Centre, QuickSmart Training Associates, Air Design, Ideal Introductions, Ausenco Services, NTI Limited FOR… AMP Capital, Department of Transport and Main Roads, TransdevTSL Brisbane Ferries, State Development Corporation, NTI Ltd, Calibre Real Estate, Le Mans Carbay Body Repairs FOR… Macmillan Education Australia, Department of Education and Training