Experience counts.

It also delivers great outcomes.

I have written for names you know, and others you don’t.

My copy and content has contributed to the success of some of Australia’s favourite brands. It has also helped start-up businesses to get noticed, high-achieving companies to win awards, charities to raise much-needed funds and government agencies to communicate with clarity and consistency.

There have been many successful and rewarding partnerships since establishing The Word Shop in 1990.

In some cases, I worked directly for the brand or businesses. In others, I worked for their creative agency. On every occasion, I worked with people just like you. People who wanted to excel and achieve more than they had before.

Some of those names are listed here.

  • I have carefully crafted brochure copy for FLSmidth, AMP Capital Investors, First Asset Management, National Seniors Travel, Castlemaine Perkins, Budget Eyewear, Stafford City Shopping Centre, The Fells Apartments, Mr Insurance, and Greenslopes Obstetrics and Gynaecology.
  • I have written web content for Beefy’s, Affinity Education Group, Australian Fine Foods, Construction Skills Queensland, TAFE Queensland, Tradelink, FLSmidth, Klinge Constructions, Waste Trans, The William Watson Furniture Company, Geo Oceans, Oracle Investment Services the Department of Education and Training and the Department of Science, Information Technology and Innovation.
  • I have written newsletters to reach staff for Cerebos and Suncorp, and customers for Surety IT, Major Drilling and Forest Lake Shopping Centre.
  • I have written case studies for NTI Limited, advertising copy for South Bank Parklands and press releases for Queensland Health. I have also written fundraising letters for Wesley Mission and Diabetes NSW.
  • I have edited and proofread annual reports, training manuals, websites, magazines and more for the Department of Education and Training, the Department of Science, Information Technology and Innovation, Queensland Curriculum Assessment Authority, University of Queensland, Queensland Agricultural Training Colleges and the National Heavy Vehicle Regulator.

I have worked across all industries and all media.

Regardless of the industry you find yourself in, chances are, I’ve already written copy or content for someone else who’s working in it. Finance, fashion, fast food. Mining, medical, manufacturing. Health, hospitality, housing. I’ve written copy and content for these industries, and more.

I’ve also written for all forms of traditional and digital media. Radio and television, print and online. Brochures, billboards and blogs. Editorial, e-newsletters, EOIs. But that’s not all.

It’s with pride that I have posted the following examples of my work. They provide a tiny glimpse into my capabilities. I have many more examples should you wish to see them. Simply contact me and ask.


Copywriting: website, electronic direct mail, social media, media statements, editorial, testimonials

Beefy’s is a family owned Sunshine Coast bakery that is making a big impression in their market with their award winning pies, which include gluten free options. I have been providing copywriting services since 2015.

Queensland Government

Copywriting: website – champion profiles

The Advance Queensland Community Digital Champions is an initiative of the Department of Science Information Technology and Innovation. I provide copywriting services to the department and assist with the telling of stories about these inspirational champions.

Australian Fine Foods

Copywriting: website, product packaging, telephone message on hold script

Australian Fine Foods delivers an ever-expanding Australian food and beverage range into 21 countries in the Asia-Pacific. My website copywriting has enabled them to present a clear and targeted message.

NTI Limited

Copywriting, editing and proofreading: case studies, brochures, website content, media statements, editorial, reports, award entry submissions, testimonials, blogs, electronic direct mail, team profiles

I commenced copywriting for Australia’s leading provider of truck and transport insurance, NTI Limited, in 2010 and have assisted their marketing team across a range of projects.


Copywriting: editorial, media statements, website content, telephone message on hold script, handbooks

Trade plumbing specialists Tradelink have a unique tone-of-voice. Since 2014, I have written a range of marketing materials in their tone-of-voice that target the tradie market.

Affinity Education Group

Copywriting: corporate website, recruitment advertising, brochure, staff handbooks, staff testimonials

Affinity Education Group is a leading provider of childcare services throughout Australia. During a significant organisational rebrand and repositioning, I delivered copywriting across a range of projects, including the Affinity corporate website.

Lifelong Learning Centres

Copywriting: corporate website

All centres under the Affinity Education Group, regardless of the centre brand, are Lifelong Learning Centres. My website copywriting helped Affinity to communicate their capabilities and philosophy with regard to lifelong learning.

Papilio Early Learning Centre

Copywriting: childcare centre websites, customer testimonials

Affinity Education Group’s 150+ centre websites needed to be rewritten and expanded, and a unique tone-of-voice developed to suit each brand, and it all needed to happen within a three-month timeframe. Papilio Early Learning Centre is one of Affinity’s centre brands for which website copywriting was provided. Interviews were also conducted with testimonial participants, the testimonials were written and all necessary approvals sought.

Bambino Early Childhood Development

Copywriting: childcare centre websites, customer testimonials

Bambino Early Childhood Development is another of Affinity’s centre brands for which website copywriting was provided, and was part of the 150+ websites delivered within the three-month timeframe.

Aussie Kindies Early Learning

Copywriting: childcare centre websites, customer testimonials

Aussie Kindies Early Learning is another of Affinity’s centre brands for which website copywriting was provided, and was part of the 150+ websites delivered within the three-month timeframe.

The New Inchcolm Hotel and Suites

Copywriting: website, brochure, advertorial, media statements, historical stories, award entry submissions

When The New Inchcolm Hotel and Suites opened its doors in 2014, my copywriting helped them to position themselves as a boutique hotel of clandestine character.

Greenslopes Obstetrics and Gynaecology

Copywriting: website, flyers, brochures, blog articles, electronic direct mail

Greenslopes Obstetrics and Gynaecology is a group of medical specialists who have come together with the common goal of providing quality care, in a friendly and professional environment. Commencing in 2014, I provided website copywriting, including specialist profiles and services information.

Queensland Government

Proofreading: magazine

The Department of Education produces quality resources for teachers, students and parents. I deliver editing and proofreading services across a range of projects, including QKindy magazine. I am very familiar with Queensland Government style guide requirements and help clients to meet these.


Copywriting: website

I provided website copywriting to Melbourne-based finance broker, Loanbrix, to support their website redesign.


Copywriting: website

The Padtastic team are passionate about producing beautiful, personalised paper products. They sought my website copywriting assistance to put that passion into words and inspire website visitors to purchase.


Copywriting: website, brochures

iiSolutions helps businesses to manage their changing ICT infrastructure needs. My first copywriting project was in 2011. Over the years I have written a range of website and brochure content.

Toowong Private Hospital

Copywriting: website

During their website redevelopment, Toowong Private Hospital sought my copywriting assistance to position themselves as Brisbane’s leading private mental healthcare facility.

Sinclair Financial Group

Copywriting: website, flyer

Sinclair Financial Group provides a range of financial advisory services to businesses and individuals. I provided copywriting services to the business, with the objective being to ensure their capabilities were clear and their messages client-focused.

Leafe Constructions

Copywriting: website, company brochure

Leafe Constructions builds custom-designed homes at affordable prices. Seeking to position themselves a step ahead of their competition, they engaged me to write their company website and brochure.


Copywriting: website, letters to clients

Accounting and superannuation specialists, 4Front, sought my copywriting assistance during a business rebrand.

Valeco Homes

Copywriting: website, brochure

Commencing in 2014, large volume builder Valeco Homes sought my copywriting assistance to write descriptions for their new home designs. This content appears on the Valeco Homes website and in brochures.


Copywriting: sales magazine

I worked with the creative team behind Mirvac’s Foreshore, Hamilton marketing campaign and wrote copy for a 36-page magazine-style brochure to showcase the lifestyle and investment opportunities at Foreshore, Hamilton.

Mitchell Brandtman

Copywriting: brochure series

Quantity surveyors and construction experts, Mitchell Brandtman, sought my assistance to write a series of brochures to showcase their capabilities

Spatial Sciences Institute

Copywriting: flyer

With the objective being to attract students into careers in the spatial sciences sector, the Spatial Sciences Institute sought my copywriting assistance to turn a message about a complex topic into something short, simple and appealing.

ACT for Kids

Copywriting: fundraising direct mail letter

My fundraising copywriting skills have assisted not-for-profits to raise much needed funds, allowing them to continue to deliver essential services to the community’s most vulnerable. Clients in the not-for-profit sector include ACT for Kids, Wesley Mission and Diabetes NSW.

David Hart

Editing: book

Wanting to tell his story in his own words, artist David Hart sought my editing assistance on the ‘David Hart’ book to ensure the message was clear and complete.

Queensland Government

Proofreading: website

The Early Years Count is an initiative of the Department of Education that aims to support parents and caregivers in the development of children during the first five years of their life. The Early Years Count website provides a comprehensive range of resources. Keen to ensure the quality of the site was high, I was engaged to proofread the content before go live.

Queensland Government

Proofreading: annual report

A final quality check of the Department of Education Annual Report was undertaken prior to publication. This included ensuring compliance with the department’s style guide

National Heavy Vehicle Regulator

Proofreading: annual report, vehicle standards

Since 2016, I have provided proofreading across a range of corporate documents for the National Heavy Vehicle Regulator.