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	<title>Gina Smith at The Word Shop</title>
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	<link>http://www.thewordshop.com.au</link>
	<description>Words that work</description>
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		<title>Brief by name but not by nature</title>
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		<pubDate>Thu, 05 Apr 2012 00:38:54 +0000</pubDate>
		<dc:creator>Gina</dc:creator>
				<category><![CDATA[Gina's Blog]]></category>

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		<description><![CDATA[When preparing a brief for your copywriter, the more information you provide the better the outcome will be. Get the brief right and your copywriter will help you to sell more widgets, win more business, and change more opinions.]]></description>
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		<title>Say again?</title>
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		<pubDate>Wed, 07 Mar 2012 03:19:37 +0000</pubDate>
		<dc:creator>Gina</dc:creator>
				<category><![CDATA[Gina's Blog]]></category>

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		<description><![CDATA[I’m not usually one for asking personal questions but I am going to make an exception and ask… what do you wear to the beach?]]></description>
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		<title>Supercalifragilisticexpialidocious</title>
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		<pubDate>Thu, 02 Feb 2012 01:22:40 +0000</pubDate>
		<dc:creator>Gina</dc:creator>
				<category><![CDATA[Gina's Blog]]></category>

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		<description><![CDATA[Mary Poppins suggests throwing in a supercalifragilisticexpialidocious every now and then won’t do you any harm. I'm afraid I disagree.]]></description>
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		<title>He said, she said</title>
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		<pubDate>Wed, 23 Nov 2011 22:41:27 +0000</pubDate>
		<dc:creator>Gina</dc:creator>
				<category><![CDATA[Gina's Blog]]></category>

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		<description><![CDATA[How many times in a week, a month or a year do you receive a note of thanks from a client? After you’ve read the note and enjoyed that warm fuzzy feeling that only a genuine pat on the back can bring, don’t just file it – use it to your advantage.]]></description>
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		<title>And the winner is&#8230;</title>
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		<pubDate>Tue, 13 Sep 2011 01:21:25 +0000</pubDate>
		<dc:creator>Gina</dc:creator>
				<category><![CDATA[Gina's Blog]]></category>

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		<description><![CDATA[Many benefits will potentially come your way when you win a business award, the first of which will be a nice dinner at a swanky hotel on the night the awards are handed out! However, the real benefits come after your suit or cocktail dress is back in your wardrobe.]]></description>
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		<title>It&#8217;s all too much!</title>
		<link>http://www.thewordshop.com.au/ginas-blog/its-all-too-much/</link>
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		<pubDate>Mon, 29 Aug 2011 03:22:32 +0000</pubDate>
		<dc:creator>Gina</dc:creator>
				<category><![CDATA[Gina's Blog]]></category>

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		<description><![CDATA[It happens to the best of us, and it usually happens at the worst possible time.]]></description>
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		<title>To blog or not to blog? That is the question.</title>
		<link>http://www.thewordshop.com.au/ginas-blog/blog-blog-question/</link>
		<comments>http://www.thewordshop.com.au/ginas-blog/blog-blog-question/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 11:43:21 +0000</pubDate>
		<dc:creator>Gina</dc:creator>
				<category><![CDATA[Gina's Blog]]></category>

		<guid isPermaLink="false">http://www.thewordshop.com.au/dev/?p=71</guid>
		<description><![CDATA[Well, it’s the question I asked myself when making-over my website. Perhaps you’ve asked yourself the same thing.]]></description>
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