Not all copywriters are the same.

In the beginning.

My name is Gina Smith and I established The Word Shop in 1990 when I was fresh out of university – I had just completed my Bachelor of Business Communication (Advertising) degree at the Queensland University of Technology. The Word Shop was my part-time interest while I worked as an advertising copywriter in two different Brisbane advertising agencies and then in a top-rating Brisbane commercial radio station.

I went on to work as a scriptwriter for an educational resource publisher and a marketing and communication specialist in a number of different Queensland Government departments – I have 16 years of government experience.

I have also had an educational story for children published by Macmillan Education Australia.

The Word Shop today.

These days, in fact since 2006, The Word Shop has been my full-time passion. It’s mostly just me who does the copywriting, editing and proofreading (because I’ve discovered firsthand how hard it is to find good writers). However, I do have a small support team who I’ve handpicked to help me when things get busy. So please don’t hesitate to contact me, even if your deadline is tight.

I write copy and content, and edit and proofread other people’s work.

I wear many different hats. I’m a copywriter, creative writer and script writer. I’m a brochure writer, SEO web content writer and newsletter writer. I’m also a journalist, report writer, business writer, editor and proofreader.

I’ve been invited to work with big brand companies, small operators, charities, medium-sized businesses, well-known publishers, and government departments from across Australia. I’ve also worked with some of the smartest creatives in advertising and design, web and social media.

You’ll find some examples of my work in my portfolio.

My aim has always been the same – to help my clients to achieve success. Whether I’m copywriting, editing or proofreading, I find the right words and make each one of them count.

I’d welcome the opportunity to work with you on any project large or small, one-off or ongoing. An email or conversation is all that’s needed to get things started. Please don’t hesitate to contact me.